If you’re seeking to market a product or promote a business in Poland, you don’t have to do that much searching online to find a list of top Poland blogs and websites.
However, many of these blogs and websites are either no longer in operation or their founders no longer churn out material like they used to.
Therefore, I’ve done a bit of digging to see which blogs and sites post engaging content on a regular basis. Here are my top four nominations:
1. Northern Irishman in Poland – Jonny Blair
Jonny Blair is a Northern Irish travel writer living in Poland.
Born in Newtownards, Northern Ireland, in 1980, Jonny’s first visit to Poland was in March 2005. He visited the country again in 2007. Jonny had already visited around 30 countries by 2007, including Canada and China. Fast forward to 2024. He’s now been to 229 independent nation states, dependencies, regions and disputed territories in the world. Incredible.
In 2015, Jonny found himself back in Poland, this time in Poznań. Even though wanderlust would go on to get the better of Jonny again, something hit him deep inside while in Poznań. He began to sense that Poland could be his place. Eventually, life brought Jonny to Gdańsk in July 2016. The plan was to stay a few weeks. However, he decided to finally settle down in the city of Freedom and Solidarity.
Jonny Blair is an established writer. In addition to his Poland-based website, Northern Irishman in Poland, Jonny also keeps a global travel blog – Don’t Stop Living. He’s also the author of several books which detail his travels around the world.
Jonny currently lives in Warsaw.
Northern Irishman in Poland – Jonny’s Website
Jonny’s website, Northern Irishman in Poland, has been running since December 2016.
In some of his earliest posts, Jonny’s fascination with off-the-beaten-path destinations shone through. Indeed, he reflected on trips to some rather obscure spots in the Pomeranian Voivodeship, such as Rywałd and Kokoszkowy. Jonny’s never been one to shy away from mixing with the locals. Hence, he took it upon himself to use Couchsurfing to get to know local people in Pomerania.
The ‘Regular Features’ section on Northern Irishman in Poland is particularly intriguing. From Magiczne Miasta (“Magical Places” – destination reviews) to Smaczne Środy (“Tasty Wednesdays” – typical Polish foods and restaurant reviews) and Dziwaczne Odkrycia (“Strange Discoveries” – the peculiar aspects of Polish culture) to Dlaczego Kochamy Polskę (“Why we love Poland” – Interviews with foreigners living in Poland), Jonny has covered all the bases when it comes to Polish culture. Finally, Jonny’s love of football stands out on his website.
Work with Jonny
Jonny Blair has worked with multiple companies in Poland to date, including hostels, hotels, tour operators and language schools. He’s also featured on various media outlets, both in Poland and all over the world. Check out Jonny in the media.
Jonny’s passion for Polish culture, and travelling in general, simply knows no bounds. If you’re looking to promote a business in Poland, you can contact Jonny safe in the knowledge that he will put in blood, sweat and tears to promote your company, brand or product. Don’t forget that he can spread the word about your venture through two up-to-date websites.
Social Media Followers, Connections and Subscribers
Northern Irishman in Poland
Facebook (@northernirishmaninpoland) – 7,400 followers
Don’t Stop Living
Facebook (@donotstopliving) – 8,500 followers
Instagram (@jonnydontstopliving) – 5,440 followers
General:
LinkedIn (@jonny-blair-8378975b) – 2000+ connections
Twitter (@jonnyblair) – 6,786 followers
YouTube (@jonnyscottblair) – 5,620 followers
Contact Jonny
jonny@dontstopliving.net
jonnyscottblair@hotmail.com
Interview on Finding Poland
Jonny Blair – Northern Irishman in Poland
2. Finding Poland – Steve Krajewski
Steve Krajewski is a Brit with Polish descent and a true writer at heart.
Steve’s school days were typified by bewildered English teachers who marvelled at his creative writing skills and constant first-place finishes in spelling tests. Unfortunately, his struggles with science, art, woodwork or basically anything practical knocked Steve’s ego and self-confidence. He certainly was not a budding Albert Einstein or Isaac Newton.
Still, Steve had words and sentences. Before he turned his attention to training to become a history teacher, and then an English teacher after a chance meeting with a Polish guy at university, all he ever wanted to be throughout childhood was a newspaper journalist.
With a BA in History and MA in English Language Teaching, Steve has been teaching English since 2006. He’s taught in Kraków, Dębica, Płock, Łódź and Gdańsk.
It’s remarkable how similar Jonny Blair’s story is to Steve’s. After all, they both visited Poland for the first time in 2005. Secondly, the setting up of their Poland-based websites coincided with both Jonny’s and Steve’s moves to Gdańsk, albeit at different times. After getting his Polish citizenship confirmed in 2018, Steve moved to Gdańsk with his wife in February 2020.
The Essence of Finding Poland
The sheer range of content on Finding Poland is astounding. From up-to-date information for foreigners related to obtaining residence permits and renting apartments, to interviews with Polish entrepreneurs, Steve’s covered all the bases. He’s particularly proud of the site’s Polish citizenship page due to the unique insight provided by a Polish citizenship specialist, Michał Petrus, from Kraków.
As a travel writer, Steve’s main focus is to impart his own experience rather than simply relay historical facts or copy and paste from Wikipedia. We see this value shine through in his many destination reviews.
How slow progress turned into incredible progress
At a similar time to the founding of his language learning and teaching blog, English Coach Online, Steve slowly but surely began to add posts to Finding Poland. Some of his earliest posts included destination reviews of Sopot and Gdynia Orłowo.
Steve quickly became a scholar of SEO. With the passing of time, he realised that he would have to write unique long-form content in order to best position his posts in search engine results. The tactic clearly bore fruit as his best performing posts, such as those related to public transport in Gdańsk and ‘What is cheap in Poland?’, are indeed long-form and incredibly informative. Not only that, they’re all up-to-date. Steve partly attributes the monumental rise in page views on Finding Poland between 2023 and mid-2024 to the ‘Last updated’ info that’s displayed at the top of each post. Google tends to show the ‘Last updated’ dates for Steve’s posts within search results snippets, as you can see below:
It took Steven and Finding Poland four-and-a-half years to reach 10,000 pageviews a month. That was in April 2024. Fast forward to July 2024 when Finding Poland amassed around 24,000 pageviews.
Finding Poland has a loyal group of readers, predominantly from Poland, the USA, the UK and Germany.
Social Media Followers, Connections and Subscribers
Finding Poland
Monthly pageviews, findingpoland.com – 25,000
Facebook (@findingpoland) – 2,800
General:
LinkedIn (@steve-komi) – 3735 followers
YouTube (@polandwalkingexperiences) – 435
Promote a business in Poland – Finding Poland’s Offer
Steve is available for partnerships, sponsored media trips (destination coverage), sponsorships and reviews.
Below is a proposal for cooperation which Steve has implemented to good effect with several startups and companies:
Proposal for Cooperation with Finding Poland
Steve offers a convenient three-step proposal for cooperation consisting of a review (1200 words minimum) of each brand, project, service or project etc. Stage 2 consists of an interview with the founder, creator or senior authority connected with a brand or product etc. For SEO purposes, Steve chooses to transcribe all interviews. Finally, Steve doesn’t just promise a single flourish of social shares after publishing a review or interview. Instead, he will reshare posts at regular interviews over a period of three years. Steve is committed to writing different descriptions each time a post is reshared on a social media platform.
Cooperate with Steve – Further Information and Case Studies:
Work with me
Contact Steve:
steve@findingpoland.com
3. Expats Poland – Phil Forbes
Expats Poland is the creation of Phil Forbes, an Australian who’s been living in Warsaw since 2016.
Expats Poland – Phil’s Information-Packed Website
Browsing Expats Poland, it’s clear to me that Phil Forbes has done everything to honour the website’s tagline ‘Polish history & culture through the eyes of expats’.
Phil offers invaluable insights into Polish culture, society, and integration through eminently articulate and readable posts, many of which draw on the writer’s own experience immersing himself in the Polish way of life.
There are several categories on the website, two of which are exceptionally well-developed in terms of content. Those categories are ‘Polish culture’ and ‘For foreigners’. In the ‘Polish culture’ section, Phil has written some riveting posts on topics as varied as iconic Polish candy and the Role of the Polish President. When it comes to the ‘For foreigners’ page, Phil has willingly shared, for example, his experiences obtaining a temporary residence permit in Poland and the best barbershops in Warsaw.
Phil’s Skills and Professional Background
One of the reasons I have shortlisted Expats Poland as a viable solution to promote a business in Poland is because Phil Forbes has navigated the business world himself.
Phil’s CV reveals that he’s an experienced full-stack SEO manager and strategist with significant experience in SaaS and eCommerce. For one, he’s the founder of Joseph & Conrad. In a nutshell, this agency focuses on ‘Native English copywriting and content for your Polish brand’. It’s worth mentioning that at the core of Phil’s professional drive is a passion for leveraging AI in content creation, thus driving strategies that resonate with diverse markets and mediums.
Phil has written long-form content for various publications and companies, including the graphic design company, 99 designs (acquired by Vistaprint in 2020) and Folksy – the blog for modern British craft.
Another career position which has clearly equipped Phil with the know-how to promote a brand in Poland is his role as SEO Manager for the online marketplace for custom branded packaging, Packhelp. Packhelp is one of the EU and UK’s leading custom packaging suppliers for small to medium eCommerce brands, retailers enterprises and agencies. Over a period of five years, Phil led a dynamic team of content and SEO experts.
Social Media Followers
Expats Poland
Facebook (@expatspoland) – 2,800 followers
Instagram (@expatspoland) – 674 followers
Contact Phil via this contact form:
4. Kids in the City – Magda Piasecka
Founded by Magda Piasecka, Kids in the City is the go-to website for international and Polish families living in Poland and visiting Poland.
Kids in the City – An Overview
On January 1, 2017, Magda published her first post on Kids in the City. It was a personalised account of her visit to the Fryderyk Chopin Museum in Warsaw. The post represents the true essence of Magda’s website – a myriad of ideas and tips on things to do with kids in Poland, with a particular emphasis on Warsaw.
From The Ujazdowski Castle Centre for Contemporary Art to The University of Warsaw Botanic Garden, the reviews of places to visit things for families to do in Warsaw kept coming thick and fast as the years rolled by.
In more recent posts, however, Magda has, to some degree, moved away from reviews of places to visit in Warsaw to focus on other destinations in Poland and even non-travel related topics, such as how to cope with air pollution in Poland.
Caring for kids’ education and well-being
Admirably, Magda has produced separate pages with profiles of the following:
- International Schools in Warsaw;
- Summer camps in Warsaw and Poland;
- After-school, preschool & baby external activities and classes in Warsaw;
- Birthday party venues for kids in Warsaw.
Magda’s site may be quite nichey. However, it is a true leader in the field of family life in Poland. I believe this would be of interest to many brands seeking to promote a business in Poland.
Potential Guest Post Opportunities to promote your business or brand in Poland
From time to time, Magda allows guest authors to write posts for Kids in the City. This is certainly another avenue worth exploring for business leaders and entrepreneurs out there.
Followers and Members
Facebook:
Main page (@kidsinthecity.poland) – 14,000 followers
PRIVATE group – ‘Parents Support & Workshops’ – which covers a plethora of issues related to parenting and self-development – 901 members
Facebook – Kids in the City’s PUBLIC group ‘Family Life in Poland’ which is dedicated to families living in Poland, moving to Poland or visiting the country.
Other:
Instagram (@kids_in_the_city) – 2174 followers
Contact Magda:
magda@kidsinthecity.pl
Closing Remarks
I genuinely believe that the four founders of the websites I’ve reviewed above are all true professionals when it comes to cooperating with other brands and businesses. They’re all passionate, eloquent and experienced writers who don’t shy away from writing SEO-friendly long-form content.
So you want to promote a business in Poland? You’ve got Jonny who can represent your business in a witty yet convincing light. Then there’s Steve who’s been ticking all the boxes recently when it comes to on-page SEO and amassing monthly pageviews. Up next is Phil – a true buff of Polish history and culture with an admirable track record in the fields of content writing and SEO management. Finally, let’s not forget Magda and Kids in the City’s impressive social media reach, not to mention the site’s invaluable content for international and Polish families living in Poland.